How To Quickly Make Your Google Analytics CCPA Compliant

Google Analytics is the hottest analytical tool that’s employed by many websites. It tracks the performance of your website and understands the user’s behavior. But the way it collects personal data about any person that visits your website can get you into trouble if it is not CCPA compliant.

In this article, we’ll show you ways to form sure your Google Analytics complies with CCPA. Let’s begin with a quick check of the new regulations.

What is CCPA?

California Consumer Privacy Act (CCPA) may be a comprehensive data protection law within us. The law went into effect on January 1, 2020, and it’s enforceable from Dominion Day, 2020. The aim of CCPA is to reinforce privacy rights and consumer protection for residents of California.

It involves more transparency by organizations about what personal information they collect, how they use it, and whom they share it with.

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Some of the rights that residents of California have under CCPA include:

Right to be told – Users should skills an internet site collects, sells, discloses, and shares their personal data
Right to possess Data Deleted – Citizens have the proper get their erased from an internet site
Right to ascertain What Data – This includes the info collected a few users within the past 12 months
Right to Equal Services and Price – Websites aren’t allowed to discriminate against consumers that exercise this right and will tend same price and repair as other consumers
Right to Opt-Out – People can opt-out from websites selling, renting, or releasing their personal information to 3rd parties

Now, you would possibly be wondering, does the new law apply to your website?

Who must be CCPA Compliant?

CCPA doesn’t apply to everyone (unlike the European data privacy law).

If your business meets the subsequent conditions, then you’ll need to suits the law:

* Your annual gross sales are $25 million or higher

* 50% or more of your annual revenue is from selling consumer’s personal information

* You sell, buy or receive, personal information of 50,000 or more consumers, households, or devices

So, what happens if you don’t suit CCPA?

You’ll face penalties up to $7,500 per violation per individual If you’re found to be intentionally violating the law.

Unintentional violators can cough up to $2,00 per violation per individual.

And just in case a user files a lawsuit, fines can range between $100 to $750 per consumer per incident or the particular damage (whichever is greater).

Is Google Analytics CCPA Compliant?

Now that you simply know what’s CCPA and whether it applies to your business or not, the subsequent question you would possibly have is: what does CCPA need to do with Google Analytics?

Google Analytics may be a powerful tool for understanding how people interact together with your website. But it works by assigning your visitors an UserID and records personal data like IP addresses, gender, age, device, and therefore the other personally identifiable information. Obviously that means that it falls under CCPA’s explanation of the consumer’s personal data.

So, should companies disable Google Analytics for CCPA?

While this might be an extreme measure, but without Analytics, you won’t have any data to form decisions and you’ll be just guessing about what works on your website.

That said, you’ll easily make a couple of changes to make sure Google Analytics complies with the wants of CCPA. And here’s how you’ll do it.

How to Make Google Analytics CCPA Compliant?

Are you wondering, how do I suit CCPA? Follow these 3 steps to form sure that Google Analytics meets CCPA requirements.

Step 1 Install MonsterInsights and it’s EU Compliance Addon

MonsterInsights is the best and most trustable WordPress plugin for Google Analytics. By installing the plugin and its EU Compliance addon you’ll fulfill the requirements of the new law.

The EU Compliance addon allows you to automate different processes to satisfy CCPA.

Here’s what you’ll do with the addon:

* Anonymize user’s IP address Google Analytics hits

* Disable UserID tracking on Google Analytics

* Disable demographics and interest reports for advertising (Google Ads) and remarketing tracking in Google Analytics

* Automatically disable author tracking Google Analytics and custom dimensions add-on

* Enable ga() compatibility mode

* Allow AMP addon users to accept as true with the Google AMP consent box before tracking their data

* Integration with CookieBot and Cookie Notice WP plugins

To access the addon, attend Insights » Addons » EU Compliance. Once the addon is activated, attend Insights » Settings » Engagement and scroll right down to EU Compliance.

Here you’ll change the settings and disable different tracking features in Google Analytics to suits CCPA.

Step 2: Create an Opt-Out Consent Box

After fixing MonsterInsights and its EU Compliance addon, the subsequent thing you’ll get to do is create an opt-out consent box. That’s because one among the rights in CCPA is that users can opt-out from websites sharing their data with third parties.

And an easy way of making an opt-out consent box is by using free WordPress plugins like CookieBot or Cookie Notice. Both these plugins offer a built-in choice to found out an opt-out consent box and that they easily integrate with MonsterInsights also.

For instance, CookieBot scans your site and creates a cookie declaration link that you simply can place on your website. Not only that, but it also creates a don’t Sell My Personal Information document that you simply can link to form sure you suit CCPA requirements.

Step 3: Update Your Privacy Policy

Besides adding an opt-out consent box, you’ll also get to update your privacy policy. This is often important because, under CCPA, California citizens have the proper to be told.

You can start by informing your visitors that the web site uses Google Analytics and also what kind of personal information GA collects about your visitors. You’ll even have to elucidate the aim of the info you collect, how you employ it, and if it’s shared with any third party.

Your updated privacy policy should also include details about the various cookies you employ to trace your reader’s information. Lastly, you’ll outline the method that users can take if they need to ascertain their stored data and the way can it’s deleted from your website.

FAQs about CCPA and Google Analytics

Now let’s take a glance at some commonly asked questions on Google Analytics and CCPA.

1. Are Cookies Personal Information Under CCPA?

Any cookie that tracks personally identifiable information like your IP address, age, gender, browser type, OS, and more are often said to contain personal information under CCPA. So, you ought to clearly disclose and explain the aim of cookies to your users. Likely, plugins like Cookie Notice and CookieBot can assist you to organize them and add an opt-out consent box for your website.

2. Does Google Analytics Collect Personal Information?

Google Analytics uses User ID, Client ID, and cookies to trace the behavior of your users once they land on your website. this suggests that Google Analytics collects personal information under CCPA. But with MonsterInsights EU compliance addon, you’ll confirm Google Analytics complies with the new law.

3. CCPA – What Should Corporations get to do if They Use Google Analytics?

If your business meets the wants of CCPA and is using Google Analytics, then you’ve got to make sure that Analytics complies. We’ve outlined a number of the steps during this post that you simply can use to satisfy CCPA and avoid any risk of penalties.

Conclusion – CCPA is now enforceable by law from Dominion Day, 2020, and applies to any business that gives web services to the residents of California. And if you meet the wants of CCPA and use Google Analytics, then with MonsterInsights, you’ll easily suit the new law. Just use its EU Compliance addon and disable tracking with a couple of clicks of a button.