Easy How To: Lead Source Tracking in Google Analytics

Do you want to know the trick to making more money through email marketing?

Many marketers believe that increasing lead generation would increase sales and revenue.

Although growing your email list should be your top priority, leads are useless unless they’re eligible to make a purchase.

The key to increasing revenue from the email marketing is to generate more eligible leads.

We hope you found this article helpful in monitoring the accuracy of your leads.

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What Is Lead Source Tracking and How Does It Affect You?

Lead quality is a metric that determines how likely the prospects are to convert into paying customers. Your leads would be more likely to become clients if they are of higher quality.

Depending on your lead generation strategy and the products you sell, exact measurements of lead quality can differ. There are, however, a few methods for determining whether a prospect is a good fit for your business.

Here are a few examples:

Your lead magnet, which is part of your marketing or sales funnel, is downloaded by people.
Visitors who have pre-sale questions contact your sales team.
Leads could be looking at different product pages or pricing pages, indicating that they are considering doing business with you.

What is the best way to assess the quality of a lead?

1. Tracking Download
MonsterInsights makes it easy to monitor downloads on your website. It’s as easy as installing and enabling the MonsterInsights plugin. Without any additional setup, file download monitoring works right out of the box.

Simply look at your events report in Google Analytics and see how many times visitors have downloaded your lead magnet.

Read how to monitor and display file downloads in Google Analytics for more details.
You may want to tag or segment your eligible leads in your email marketing tool in addition to measuring lead quality in Google Analytics.

The first step in lead nurturing is to determine the consistency of your leads.You’ll be able to send emails that are more likely to be opened and engaged in this way.

2. There is a pre-sale period. Submission of a Query Form
Simply install and trigger the MonsterInsights Forms addon to monitor presale question form submissions.

If you’re using WPForms, you can also use a checkbox on your contact form to automatically add users to your email list.

3. Go to the Important Pages
You can monitor whether your visitors are visiting important pages on your site by using Google Analytics goals. Your visitors demonstrate an interest in your offer by visiting important pages on your web, which qualifies them.

Here are a few ways you can use different marketing platforms to target your eligible leads.

Onsite retargeting: Using OptinMonster’s onsite retargeting feature, you can show customized marketing campaigns to eligible leads who have proven to convert using popups, slide-ins, floating bars, and other methods.

Remarketing: Use Facebook remarketing strategies to target your qualified leads and turn them into paying customers.

And that’s all!!