form convertions

Easy How To:Form Conversion Tracking in Google Analytics

By fixing lead source tracking on your site, you gain insight into which marketing campaigns or referral websites drove the foremost leads.

In this article, we’ll show you ways to trace your form conversion source in Google Analytics. Let’s start.

Tracking Form Conversion Source in Google Analytics

Tracking form conversions is often tedious and time-consuming. Whenever you publish a lead generation form, you’ll get to configure a goal on your Google Analytics account and place an additional tracking code on your website


This can be even more tedious if you place lead generation forms everywhere on your sites in several locations.

But the simplest way to form conversion tracking in Google Analytics is by using the MonsterInsights plugin. it’ll automatically track all of your form conversions as events without messing with code and manual goal setup.


All you have to do is install and activate the MonsterInsights Forms addon. It just works out of the box with any contact form plugin with no configuration on your Analytics account.

After you installed the MonsterInsights plugin and connected it with Google Analytics, attend Insights » Addons and click on Install under the Forms addon.


Once the plugin is installed, the button will change to mention Activate, click on the Activate button to make sure the addon is active and prepared to use.

MonsterInsights will now automatically record data of your forms and display them in its report. you’ll view the report by getting to Insights » Reports » Forms.

For each form, you’ll view its impressions, conversions, and conversion rate.


Now, you would possibly be wondering, how are you able to use this data? Let’s find out…

How to Use the info from Form Conversion Source Tracking

As a marketer, you’d want to usher in tons of traffic and conversions. a method of doing that by lead source tracking.

And if you’re a workplace that measures success by counting the number of forms filled or leads generated, then it’s more important than ever to trace form conversion sources.

Here’s how you’ll treat identifying your form conversion sources.

Find New Partnership Opportunities

By fixing lead source tracking of your forms, you’ll create opportunities to partner with other websites. For example, if a referral site sends you visitors who complete your contact form, you’ll strike a deal to get more traffic.

Or you can form an affiliate partnership

and promote their tools and services upon form completion. That way you’ll make extra money.

Identify Best Channels to market Your Campaigns

Another advantage of tracking the lead source is that you simply find the simplest channels to market your campaigns.

form convertions

Let’s say that you simply want to market your campaigns on Facebook, Twitter, and through a banner ad and track which marketing channel drives the foremost form submissions.

The best way to figure it out is by fixing lead source tracking on your site. Once you identified your most profitable channel to market your campaigns, you’ll use your marketing budget accordingly to yield the simplest results.

And that’s it!

We hope this guide helped you understand the way to track your form conversion source in Google Analytics. You can even use MonsterInsights’ URL builder to track your offline marketing campaigns in Google Analytics.

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